How to get more people to subscribe to your newsletter
Test out different methods from this article and see what works best for you.
Before we get into the list…
The single most common email question I get asked is, “How do I get more subscribers for my newsletter?” I’ve created this article to share what I’ve learned about growth.
Inside this article, I’ve shared 25 different effective ways to grow your lists. But before we get into the slides, I wanted to mention three things:
When it comes to growing your lists, nothing beats telling great stories and producing great content. Exceptional work — great reporting, exclusive content, outstanding storytelling — is crucial to helping you grow your lists.
What works for one organization may not work for you. Test out different methods from this article and see what works best for you. Try a lot of ideas. Just testing one or two of these ideas isn’t enough — the best organizations are using dozens of different growth methods.
I’ve divided this article into two sections: Opportunities to grow your list on and off your site. I hope you consider ideas from both buckets.
On-site opportunities
Main newsletter sign-up page
Individual sign-up page
Header or nav
Footer
In-line units
Bottom boxes
Pop-ups
Alerts or banners
Homepage promotion
Registration wall
House ads
Lead magnets
Quizzes
Interactives
Surveys
User-generated content
Contests
Petitions
Post-support sign-up
Off-site opportunities
Social media or search
Events
Referral programs
Forward to a friend
Cross promotion
Paid acquisition
